John Snelson, Athletic Director and Head Football Coach of Dickinson (TX) High School, shares advice on staying motivated and avoiding burnout in the field of athletics. Snelson reminds coaches and administrators to focus on the reasons they got into athletics in the first place, and emphasizes that the true measure of success isn’t just wins and losses but the positive influence coaches provide.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.
