Brian Moore, Supervisor for Interscholastic Athletics at Prince George’s County Public Schools (MD), reflects on the learning curve that comes with stepping into the role of athletic director. Moore unpacks the lessons he’s learned since his early days as a new AD — from branding and mentorship to fundraising, GPA tracking, eligibility checks, and managing 20+ programs fairly and equitably.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.
