Jim Romero, Associate Athletic Director, Director of Strength & Conditioning, and Head Track Coach at The Harpeth Hall School (TN), explores how every word shapes an athlete’s experience, mindset, and growth. Thoughtful, intentional communication builds trust, fosters resilience, and creates a positive culture that athletes carry with them long after they leave high school.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












