Brandon Spickler, Director of Strength & Conditioning at Upper Arlington High School (OH), shares his philosophy on coaching, mentorship, and the importance of relationships in fostering athletic success. In this conversation, Coach Spickler highlights the impact of having diverse staff members, the role of trust in athlete development, and how coaching is about much more than just programming—it’s about building relationships beyond athletics.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












