Gerardo Jauregui, Athletic Director and Head Football Coach at Lyford CISD, shares how centralizing communication with the booster club streamlined fundraising while securing major equipment upgrades for multiple sports.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












