Coach John Snelson, Athletic Director and Head Football Coach at Dickinson (TX) ISD discusses how he challenges his team with non-district games to prepare for the highly competitive 6A Division I playoffs. See how the Gators’ focus on continuous improvement is helping them perform at their peak during the in-district season.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












