Coach John Snelson, Athletic Director and Head Football Coach at Dickinson (TX) ISD discusses how he challenges his team with non-district games to prepare for the highly competitive 6A Division I playoffs. See how the Gators’ focus on continuous improvement is helping them perform at their peak during the in-district season.
Unifying Athletic Department Culture
When high school athletic directors clearly define values, communicate consistently, and align coaches under one vision, it turns separate teams into one thriving department.












