Gerardo Jauregui, Athletic Director at Lyford ISD (TX), shares how the district’s athletic training program is setting a new standard on the field and in the classroom. Lyford’s practicum-based approach introduces students to the real-world demands of sports medicine, from hydration to injury recovery, earning them state-level athletic training awards.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.
