John Snelson, Athletic Director and Head Football Coach at Dickinson (TX) ISD, shares his approach to running a successful football program. Highlighting the structure of weekly practices, he explains how his team stays sharp, disciplined, and playoff-ready.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












