Jeff Behrens, Athletic Director at Pewaukee Schools (WI), helps student-athletes take ownership of their team cultures through a student leadership council. Behrens brings students and coaches together to be better leaders, develop communication skills, and create a culture where students hold each other accountable.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.
