Jeff Behrens, Athletic Director at Pewaukee Schools (WI), shares how his athletic department actively defines and implements core principles like care, commitment, and competition. It’s a model with clear metrics and substantial outcomes.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.
