When a bus driver shortage threatened student-athlete participation after COVID, Jeff Behrens, Athletic Director at Pewaukee Schools (WI), didn’t wait for a solution. Alongside the school principal and several coaches, Behrens earned his CDL and now helps drive teams to competitions himself. Behrens shares how Pewaukee’s approach kept kids in class and on the field, even when resources were limited.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.
