Sam Roome, the Sports Performance Head Coach at Averett University, shares his philosophy on the importance of being present in the weight room. Discover how the Athletic Director’s involvement, asking the right questions, and setting attainable goals can drive continuous improvement in athletic performance. Learn about the impact of curiosity and communication in fostering a supportive environment for student-athletes.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












