Jeff Behrens, Athletic Director at Pewaukee Schools (WI), breaks down the key differences between Name, Image, and Likeness (NIL) at the college level and the high school level—and why compliance, communication, and education are essential for protecting student-athletes.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.
