Jeff Behrens, Athletic Director at Pewaukee Schools (WI), breaks down the key differences between Name, Image, and Likeness (NIL) at the college level and the high school level—and why compliance, communication, and education are essential for protecting student-athletes.
Turn your former student-athletes into long-term assets through mentorship, networking, and sustained giving.
Look inside the methods, mindset, and message of one of college football’s most respected performance coaches.
Manage the officiating shortage with smart hiring, scheduling, and hospitality.
Mesa High School turns an old auto shop into a cutting-edge weight room, showcasing the importance of school spirit.
Building an elite-level athletic program starts with a strong foundation. Align middle and high school sports to create lasting success for your teams.
Create a nationally recognized high school athletic program with a culture of excellence, enhanced visibility, and long-term sustainability.
Meet the evolving demands of modern sports administration through certifications, networking, continuing education, and industry research.
Maximize scholarship opportunities for student-athletes by increasing athlete exposure and organizing recruiter visits.
How high schools can comply with Title IX requirements to ensure long-term equity and growth in athletics.
