Jeff Behrens, Athletic Director at Pewaukee Schools (WI), breaks down the key differences between Name, Image, and Likeness (NIL) at the college level and the high school level—and why compliance, communication, and education are essential for protecting student-athletes.
Concussions remain a serious concern in high school sports. One of the most overlooked methods for reducing concussion risk is strengthening the neck.
A strength coach, sports dietitian, and firefighting-endurance athlete discuss the benefits of hydration as the temperature rises.
Ease the transition for incoming freshmen and their families. From orientation events and mentorship programs to clear communication with parents, these strategies build trust, foster belonging, and set the stage for long-term engagement.
Coach Brady Collins, Director of Football Strength & Conditioning for the Wisconsin Badgers, shares how he builds strength, toughness, and culture from the ground up.
From launching student leadership councils to preparing families for NIL in high school sports, Pewaukee Schools’ (WI) Athletic and Activities Director Jeff Behrens brings a standards-driven approach to building better people.
As temperatures rise, so do the risks of high school summer training. Prepare athletes for the heat by covering key strategies for acclimatization, hydration protocols, and recognizing early signs of heat illness.
In a world overflowing with data, it’s hard to define what is valuable. Explore how to track what matters, make smarter decisions, and boost athlete development with clarity and purpose.
A well-organized preseason coaches meeting sets the tone for the entire athletic year. Run an efficient, purposeful meeting by cover essential topics like safety protocols, communication expectations, scheduling, and compliance.
From online learning to leadership training, consider the following ways ADs can invest in themselves and their athletes.
