Jeff Behrens, Athletic Director at Pewaukee Schools (WI), breaks down the key differences between Name, Image, and Likeness (NIL) at the college level and the high school level—and why compliance, communication, and education are essential for protecting student-athletes.
Effective Communications, Part I: Strengthen The Ecosystem
Explore how effective communication shapes high school athletics, uniting students, parents, and communities in support and celebration.












