Gerardo Jauregui, Athletic Director at Lyford CISD, shares the journey from lifting in a “hot box” to training in a custom-built, state-of-the-art weight room from Matrix Fitness. Thanks to the final phase of a community-supported bond initiative, the new space features 10 double-sided racks, glute-ham developers, custom dumbbells, and a striking bridge centerpiece with the school logo. But what stands out even more is the mindset of Lyford’s student-athletes—humble, grateful, and ready to work, no matter the conditions.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.
