Brian Moore, Supervisor of Interscholastic Athletics at Prince George’s County Public Schools (MD), helps build school culture across a large district by empowering student-athletes to lead. From Student-Athlete Advisory Councils to everyday acts of ownership—Moore emphasizes the importance of modeling leadership, fostering unity, and creating a culture of pride that spreads organically throughout schools.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












