John Snelson, Athletic Director and Head Football Coach at Dickinson ISD (TX), shares how his teams navigate the unique fundraising challenges of a growing community—where every program is asking the same supporters for help. With limited local resources and a focus on financial integrity, Coach Snelson explains why Dickinson has shifted to digital-first platforms like textathons and Vertical Raise to expand reach, protect students and staff, and avoid handling cash altogether.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.
