John Snelson, Athletic Director and Head Football Coach at Dickinson ISD (TX), shares how his teams navigate the unique fundraising challenges of a growing community—where every program is asking the same supporters for help. With limited local resources and a focus on financial integrity, Coach Snelson explains why Dickinson has shifted to digital-first platforms like textathons and Vertical Raise to expand reach, protect students and staff, and avoid handling cash altogether.
Summer Checklist for High School Athletic Directors
Without the daily pressure of games, supervision, and in-season demands, summer offers a unique opportunity to take care of fundamental tasks that ensure the year ahead runs smoothly.












