John Snelson, Athletic Director and Head Football Coach at Dickinson ISD (TX), shares how his teams navigate the unique fundraising challenges of a growing community—where every program is asking the same supporters for help. With limited local resources and a focus on financial integrity, Coach Snelson explains why Dickinson has shifted to digital-first platforms like textathons and Vertical Raise to expand reach, protect students and staff, and avoid handling cash altogether.
Strong Necks, Safer Athletes: Neck Training For High School Sports
Concussions remain a serious concern in high school sports. One of the most overlooked methods for reducing concussion risk is strengthening the neck.












