John Snelson, Athletic Director and Head Football Coach at Dickinson ISD (TX), shares how his teams navigate the unique fundraising challenges of a growing community—where every program is asking the same supporters for help. With limited local resources and a focus on financial integrity, Coach Snelson explains why Dickinson has shifted to digital-first platforms like textathons and Vertical Raise to expand reach, protect students and staff, and avoid handling cash altogether.
Effective Communications, Part I: Strengthen The Ecosystem
Explore how effective communication shapes high school athletics, uniting students, parents, and communities in support and celebration.












