Rick Muellenberg, longtime head coach and principal at Bangor Middle/High School (WI), reflects on the power of student-led fundraising and community pride. From fundraising annually for football camp to students organizing their own efforts for a blow-up helmet run-through, Muellenberg shows what happens when young athletes are empowered to take ownership.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












