Rob Glass, Assistant AD for Athletic Performance at Oklahoma State University, shares his approach to building a world-class athletic performance staff. With 13 full-time assistant strength coaches and 3 full-time nutritionists, Glass prioritizes hiring experts in each sport to ensure athletes get training that matches their specific performance needs.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












