Cambridge (Wis.) Middle and High School Athletic Director, Denise Stenklyft, reflects on her first year as athletic director. She discusses her approach to making thoughtful changes, supporting her coaches, and enhancing collaboration across all sports. She is looking forward to implementing further incentives for athletic and academic success.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












