Kyle Schweitzer, General Manager at JHTNA Manufacturing, gives an exclusive behind-the-scenes look at their Manufacturing facility in Sturtevant, Wisconsin. From plasma cutting to robotic welding to powder, get a look into how Matrix ensures exceptional craftsmanship at every stage of the manufacturing process. Explore how the team’s dedication keeps production times under four weeks—even for custom fitness equipment. Whether it’s bespoke colors or specialized upholstery, Matrix Fitness delivers on its promise of quality, speed, and reliability.
Athletic Sponsorships, Part 2: Pricing
How do you determine the value of sponsorships, and what factors should be considered when setting prices? In the second part of our series on sponsorships, we’ll explore strategies for athletic directors to price their sponsorship packages effectively.












