Denise Stenklyft, Activities Director for Cambridge (WI) School District, discusses the importance of addressing parent behavior at sporting events and the steps she’s taken to improve communication between parents, coaches, and the athletic department. Denise shares how to establish clear guidelines for parent communication, like the 24-hour rule and code that goes beyond eligibility and violations, fostering a more positive environment for student-athletes, parents, and the community.
Unifying Athletic Department Culture
When high school athletic directors clearly define values, communicate consistently, and align coaches under one vision, it turns separate teams into one thriving department.
